While there are some ways HOA management will always remain the same, the rise of technology and online communities in the last several years is changing certain processes for how HOA management companies can increase the quality of homeowners associations.
Here are three big ways you can expect property management to change and ways Cedar Management Group is helping HOAs manage the changing times:
#1 Increase Need for a Website
Every smart business now has a website. That’s because the generation that’s now starting to rent and buy their own homes are more likely to prefer an HOA with which they can communicate online versus on the phone or in person. It’s therefore important to keep up with the need and have your own HOA website.
Cedar can help your HOA set up their own website so it’s easy for rental property owners and tenants to go there and learn more about the community. You’ll also want to consider features like online payments for assessments and dues, as well as an online forum where residents can ask questions and communicate with one another.
#2 The Rise of Online Marketing
The days of looking for apartment or home listings in the newspaper or in paper guides are fading away. Potential residents are using Google as their friend for finding their next home sweet home online. So even if you have a great marketing plan offline, it’s unlikely that the majority of your market will even see it. That’s why more HOAs are using online marketing, and HOA management are able to help them keep up.
And don’t forget social media. Having social media profiles helps you get in front of potential residents in your area. Plus, people like to leave reviews online, so it’s a good idea to give them a place to do that.
#3 Virtual Work Spaces
The rise of internet business has also allowed opportunities for board members and property managers to do HOA work remotely. That means even if someone is out of town, they can still check in on the association and do necessary work.
HOA managers can help our board set up video calls and communicate about HOA business through your website. Your HOA manager will then have a place to reach all board members at once online, no matter where they are in person. A website also allows board members to read proposals and vote for policies online.
As the world becomes more and more digital, it’s crucial for HOAs to keep up so they can remain successful in giving residents what they need. An HOA management company can help you stay up to date on the latest technology and implement it in a way that works best for your community.