Newsletters are one of the least expensive—and most effective—public relations tools that exist for drawing attention to a business or website. Sending out a quality newsletter on a regular basis can help you can keep clients, potential clients, the media, and other important sources updated about your business.
Plus, mailing everyone frequently helps in building familiarity, and familiarity inspires return visits. And the effort of creating a newsletter itself speaks volumes about your commitment to the subject. It also positions you as an expert and a valuable resource. Here are some tips for creating a great HOA newsletter.
Choose a format and newsletter name.
To save time and money later, decide early on when the newsletter will be emailed or physical copies you’ll mail. If it’s the latter, figure out how many pages you want it to be and if you’ll print in black and white or color. If you have room for the cost, consider hiring a designer to give the newsletter a stylish look.
Consider Text and Images
Unless your newsletter is oversize, assume you’ll have room for three to six items per page. In terms of design and readability, some areas may be a short sentence or two in a bigger typeface, maybe set as a pull quote. But you may have less text if you plan to include photos or illustrations. Images are often a good idea because they build interest. And make sure every image has a caption.
Offer a Way to Respond
Building a response mechanism into the newsletter increases community involvement, which is always good. It could be as simple as a box with a broken rule where readers can sign and fax or mail it back to you for a free subscription. Or if the newsletter is online, offer an easy way to reply by email or post in any online communities.
Choose the Right Tone
Neighborhood newsletters work best when they convey a literate, conversational tone, but not one that’s overly familiar or formal, gossipy, filled with slang, or ungrammatical. Make a list of the types of articles each edition will contain, and be consistent. Ideas for regular articles include neighborhood sports events, club activities, a how-to piece that includes advice from a neighbor, a recipe, a profile of a resident and a compelling feature article. Most of all, make sure it adds value for your HOA members.
For more help with getting your HOA residents more involved through HOA management, contact Cedar Management Group.